NBA star Jeremy Lin is the world’s first signatory for Volvo Cars

Volvo Cars, a global luxury brand from Scandinavia, officially announced in New York City today that Jeremy Shu-How Lin, the Chinese National Basketball Association (NBA), has signed as the global brand and product spokesperson for Volvo Car Corporation. The key cooperation market is China (including Hong Kong, Macao and Taiwan), the United States, and other Chinese-speaking regions in Asia.

Jeremy Lin and Volvo Car High-level Photos Volman Cars' global senior vice president and China chairman, Freeman Shen, together with Jeremy Lin's team in New York, announced this major decision to the global and Chinese media. This is the first personal brand endorsement contract signed by Jeremy Lin after the world became famous. It shows his trust and support for the famous luxury car brand Volvo Car, and also expressed that he attaches great importance to the Chinese market.

According to the endorsement agreement signed by both parties, Mr. Jeremy Lin will attend the market and brand activities of Volvo Cars in the above-mentioned endorsement region, shoot television and print advertisements, and personally drive Volvo Cars to participate in NBA games in the United States and attend all personal and commercial activities in China. .

For this cooperation, Mr. Shen Hui said at the press conference: “With her insistence on personal ideals, Jeremy Lin has become the pride of the global Chinese. Volvo Cars invited Jeremy Lin to serve as a spokesperson for his enterprising spirit and excellence. Persevering pursuit, great personal connotation of personal qualities and positive attitude toward life.His health, wisdom, taste and quality are highly compatible with the Volvo Car brand connotation, and with the Chinese young elite class “safe, low-key, high-grade” group image With a high degree of consistency, I believe this cooperation will be a landmark event in Volvo's global brand revival strategy."

Jeremy Lin said at the press conference: "I am very honored to be able to work with the world-famous luxury car brand Volvo. I appreciate Volvo's "human-oriented" brand philosophy and products based on "safety, environmental protection and Nordic design" I believe that this is a win-win cooperation. I hope to work with Volvo Cars to establish positive values ​​and attitudes for young people in this era to jointly realize their dreams and realize our bright future."

Lin Shuhao, 23 years old, is the first wise elite in the United States NBA League who has the background of Harvard economics in nearly 50 years. In his basketball career, he persisted in coping with the challenge and broke through his self. With the pursuit of ideals and excellence, he wrote an NBA legend. Jeremy Lin's outstanding performance in the NBA this season has created many NBA records maintained by many superstars, which has become a hot star in the world. Jeremy Lin is undoubtedly an icon and role model for many young people in China.

Volvo also shines with the brilliance of perseverance and pursuit of ideals and beliefs. In the past 100 years, Volvo has adhered to its commitment to "the world's safest car", pursued "environmentally friendly and healthy" product design, and abide by the "human-respect" corporate purpose and brand spirit. Its tens of thousands of inventions and patents such as its three-point seat belts, three-way catalytic converters with oxygen sensors, unparalleled global “Pedestrian Auto Collision Avoidance Technology”, and “in-vehicle air quality system” providing Nordic clean air reflect Volvo Car everywhere. In the same vein as its own brand spirit. This insistence on Volvo Car's turbulent performance in the global automotive market in 2011, achieved impressive sales of 449,255 cars, becoming the fastest growing luxury car manufacturer in the current global market.

Volvo Cars, which entered a new historical period, is determined to become the world's most enterprising and humanistic luxury car brand, making wise and decisive business decisions in fierce competition and winning the future. In cooperation with Mr. Jeremy Lin, Volvo will launch a series of brand promotion activities to inject vitality and passion into Volvo Car's new “human-oriented” brand strategy and effectively enhance its brand influence in the global market.

For Volvo's second domestic market, the Chinese market, Volvo's 2011 business is booming under the guidance of China's growth strategy. China's regional headquarters and R&D center were established; sales performance increased by 55% year-on-year to approximately 48,000 units; C30 electric vehicles entered the Shanghai International Automobile City; the industrial production layout steadily progressed. Volvo's brand marketing activities have been on the move since 2012. After the "Volvo Ocean Race", we will usher in the world's golf event "Volvo China Open". Lin Shihao's joining will undoubtedly promote the Volvo brand. To "more high-end, more luxurious, more global" direction.